In recent years, the role of the travel agent has been relegated to the ultra-high end of the price spectrum. For the average traveler, finding flights and hotels primarily consists of online legwork going through third party aggregate sources. For hotels to remain compelling and attract guests, they must market their most competitive pricing with an awareness of several booking platforms.
Off-Site Booking & Pricing Practices
While fears of brand devaluation prevent hotels from advertising dramatically reduced prices outright, third party booking sources allow those hotels to offer more affordable deals while maintaining brand equity on their primary site. By proposing the reduced rates as an exclusive, temporary deal on these third party aggregates, hotels can maximize their capacity, selling rooms first at their standard rate and then filling unused space at discounted price points.
The number of sites compiling discounted rates for hotels has gradually increased over the past few years, but they only follow the standard model of booking rooms overnight. For hotels to truly maximize their RevPAR, they need to think outside of the box, about innovative solutions that fulfill the needs of both the hotel and its guests.
Booking Hotels by Day
That’s where HotelsByDay comes in. Booking daytime space has long been a component of the hotel business, but it has typically been accommodated through a late check-out or early check-in fee in combination with an overnight booking, which often fails to align with the guest’s needs. HotelsByDay helps hotels to fill their unused rooms during the day with exclusive daytime bookings, better matching guests’ needs and keeping the rooms available for an overnight booking as needed.
Facilitated Direct Bookings
For the modern traveler, convenience is king. Being able to quickly identify a hotel that offers services that match their needs and is available during their desired time frame, needs to be a simple, streamlined process. When they find that hotel, being able to place a reservation and book their room on the same page greatly increases the convenience factor, and reduces dropped transactions from clicking through to a different site.
Aggregate sites like HotelsByDay that offer facilitated instant booking from a native webpage or app have the potential to increase conversions by 50%, as travelers are able to quickly and easily complete their transaction and end their search. By giving prospective guests a streamlined booking process, their entire experience is improved, and the potential for repeat stays is increased in turn.
To learn more about how your hotel can incorporate technology into its business by partnering with HotelsByDay, email us at firstname.lastname@example.org, or give us a call at +1.855.925.2530 today!